You learn more from failure than from success, so I’m learning a lot
This project focused on designing a streamlined mobile shopping experience from product discovery to order confirmation. The goal was to reduce friction in the checkout process while increasing clarity, trust, and conversion.
Role: UI/UX Designer
The Project In Summary
A deeper dive
1. The Problem
How to navigate the building of an ecommerce site from item catagoration, to user flow, to make a shopping experience smooth
2. Reasearch, Design
Creating a first draft, information catagories, and user journey showed the need for:
Clear Step Progression, Introduced step indicators (Cart → Shipping → Payment)
Reduced uncertainty during checkout
Strong Add-to-Cart Feedback
Modal confirmation with checkmark
3. Redesign
A clearer story, a more connected experience was created through: Visual Hierarchy in Forms
Clarity > Creativity in Checkout
Micro-Interactions Matter
User Flow Mapping Is Foundationalisual Hierarchy in Forms
