Storisell Idea Achievements
Storisell is an international marketing agency producing your great ideas. For this project I created the visual developement as well as the motion.
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I began this project with quick thumbnail sketches to map out the story beat by beat before introducing any color or detail.
The concept centers on a strong idea getting lost in a crowd of noise, and I explored several ways to visually bring that idea back into focus. Once the story flow was approved, I established a visual style built around bold reds and blues, high contrast, and clean line work that would translate well once animated.
From there, I focused on defining how each frame would transition into the next, keeping the pacing tight to suit a fourteen second runtime.
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Storisell needed a fast, engaging way to introduce their new concept, Storisell Mindfulness, without relying on a deck or a written brief.
I designed and animated a short intro video that reframes the problem, creativity getting buried under everyday noise, as a clear story with a resolution: an app that helps employees reconnect with their creative spark.
By combining illustration and motion, the concept could be communicated clearly and persuasively in under fifteen seconds.
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The final video successfully communicated Storisell's idea without requiring additional context or explanation.
It also functioned as a standalone promotional piece that Storisell could use both internally and externally to introduce Storisell Mindfulness.
The project reinforced how effective a tightly written story paired with strong visual design can be in selling an idea on its own.